For twenty five years now I have been using nikon gear, along with all sorts of other formats including 5x4, Sinar, 6x7 & 6x6 Mamiya systems and 35mm Leica. Currently we are using the nikon D810, D750 and D600 camera bodies along with a range of lenses that mean that we will always have exactly the right piece of gear to capture the image that we are after. We also run a Fuji system with XTi and XE2 bodies and a selection of lenses. The biggest thing to remember about gear is that it is not the thing that makes the image. it is the eye , mind and imagination of the photographer that are the most important elements required to make a good picture. the gear is just the means of getting what is in your head onto a hard copy. a painter doesnt make great paintings because he has the newest brush, and a chefs creations are not dependent on the type of pan he uses.
We offer a complete International Colour Consortium (I.C.C.) colour managed workflow so you can be guaranteed of accurate colour, contrast and density from initial camera capture to final output.
As digital images can vary in appearance from device to device, the benefits of having a managed workflow are cleaner, crisp colour correct images to provide the best possible image and final result.
Some of the terms that may help you when planning a job:
DPI or dots per inch This helps you to determine what sort of quality you have/need.
Typically, high resolution files for printing require 300 dpi at the final size, whereas files for the web or for email newsletters only need to be 72dpi at the final size.
When talking about dpi, it is vital that you know the final size, or it doesn’t make sense, dots per inch have to be accompanied by how many inches are needed.
Files that are going to be used directly as provided can be saved as jpeg files, while any files which are going to be maipulated in Photoshop or some other program before being used should be saved as TIF files.
If you are going to email files, they should be jpegs, compression 8, 72dpi, around 6 inches on the longest side is usually enough, unless you have specific size requirements. Most people would rather not get a 9 MB file in their email!! Try and keep them to around 900k or less.
Unless you have a colour corrected monitor, there is no way of knowing what an image really looks like. You can not evaluate colour, density, darkness or any thing other than the basic drawing of the image without a colour corrected screen.